SlapFu

It appears that great minds think alike. Further to my post about the application of the cloud computing paradigm to other areas, Peugeot has just announced its new Mobility-as-a-Service (MaaS?) offering. Capitalising on its  comprehensive range of cars, light commercial vehicles, scooters and  cycles, Peugeot has created an original mobility service offer called, Mu by Peugeot.

This unique and innovative service allows everyone, whether or not  they own a vehicle, and whether or not they are already a Peugeot  customer, to access a range of mobility services, all by means of a  pre-paid credit card which can be topped up online. The principle is  simple: customers top up their cards by purchasing mobility units  directly on the website. These mobility units can then be used in two  different ways:

1. To rent products and accessories from the Peugeot range, such as a  private vehicle (207, 308 CC, 3008…) for a weekend away, a bicycle for a  family outing, a scooter for getting around town, a commercial vehicle  for moving house or an accessory for a special journey: GPS, roof rack,  etc…
2. To purchase services from one of the programmes partners. The card  holder can book a plane or train ticket, a hotel room, or organise a  personalised journey. Driving lessons, an introduction to eco-friendly  driving or advanced driving lessons can also be booked.

The programme has already been trialled successfully in a number of  cities in France and among 20,000 group employees. In December 2009, 27  Parisian sites were introduced to the current programme, including  Peugeot dealers, Peugeot Scooter dealers, and Peugeot Avenue, the  Marque’s ‘shop window’ on the Champs Elysées. Roll-out in a number of  other European cities is planned in the near future: Berlin, Rome,  London, Brussels and Madrid…

So far, 42% of Mu by Peugeot users make use of this service to  experience Peugeot’s range of private vehicles and with Mu by Peugeot,  the Marque is forging new relationships with its customers. It is also a  service that generates additional point of sale traffic by attracting  new customers, and is, therefore, also a means of winning market share  for the Marque.

Sounds like a winner to me!

(Originally posted on the ASPX blog).

About the author

Eli Weir has been involved in the technology industry for over 16 years, performing roles from UX Designer to SW Developer, CTO to CEO. Eli is a Director of SlapFu and works with organisations in an advisory capacity, sharing his passion for innovation, social business, and cloud computing.

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