Over the years I have become convinced that more often than not the success or failure of a project or product has very little to do with the technology involved.
Given the ubiquity of network connectivity (and increasing speeds of access), it is logical for us to investigate the usage of mobile computing platforms and applications to enhance the way we do business.
There is a great case study on from Forrester on United Business Media’s use of Social Business Software. UBM use Jive SBS as their platform and after a couple of roadbumps, demonstrated tangible hard cash benefits and employee satisfaction
There is always some debate about the level of prescription that an organisation should wrap around Social Business software platforms like JiveSBS as they prepare for roll-out.
As well as looking at ways we can work more effectively by changing how we communicate and collaborate via social business software (such as JiveSBS), we also need to look at the physical workplace we inhabit.
Successful organisations are increasingly conducting Social Business, and their communities are based not on transactions, but on relationships. The principles of collaboration are just as important in an online community as they are offline.
