For many companies, social media is something the marketing department uses to increase their reach, rather than change how the company does business. Top Silicon Valley VC firm Kleiner Perkins Caulfield & Byers says that this is going to change, and last week announced a $250 million fund to invest in social applications and services.
May 17
How do we justify spending money on an internal Community & Collaboration platform like JiveSBS? I have been thinking more about Social Business ROI and how to measure it effectively.
